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My Healthcare SEO strategies must be custom designed plans for you and your specific healthcare niche.
The competition in healthcare is as competitive as the top industries and many healthcare companies are employing digital marketers both in house and hired to grow their digital footprint.
In healthcare solutions alone there are a variety of businesses, locations but most importantly search intentions, which makes no single solution or white label strategy applicable to everyone.
The ultimate goal of what we are doing is to establish tremendous relevancy for a specific keyword. How that relevancy is established and thought through is where our Healtchare SEO strategies differentiate. It's when Google believes you are the most relevant resource for a specific entity and that entity is what people are searching for when YOU get more leads and actual conversions for your business.
The Search Engine Optimization initiative will start with understanding your business. What is the entity, the business, the value proposition you offer (services or products) and how will people purchase, rent or opt into what you are offering.
Then it is understanding how Google will identify with the search and identify with you as something relevant for the search when the SEO strategy unfolds.
For instance, if you own a healthcare clinic in SF, create a website hyper focused around healthcare in San Francisco (On Page SEO) and have a local business placement on maps (Google My Buisness) people are searching for "healthcare clinic", "emergency doctor", "walk in health clinic" and click you, Google begins to learn; they (Google) understands that a searcher in San Francisco and is searching for "healthcare clinic", they want to find a local provider for the search. Google establishes you as an entity as a healthcare clinic and will want to show your website and your maps placement for this search. Additionally, these people can search using location modifiers specific to them like "San Francisco", "Mission", "Oakland" or "Financial District" and click you and Google begins to learn you are a good option.
This is how, or the way people search and the way Google's AI interprets that search is hyper critical to understanding the psychology of both your customers, the machine learning of how Google thinks those people are looking for things becomes aligned and you rank.
To build on the KBBQ example, people search intention and journey can be different. IF someone Googles "KBBQ" or "Korean BBQ" they just want to find a Yelp or search via YELP as they will want to find a place that his highly reviewed. The search intention for both may be similar but the journey is different and the review and vetting process with it. However, after vetting, they end up clicking to your site or clicking on your maps and thus Yelp is important and can be an important signal to align you with a search for KBBQ.
So then Google My Business becomes another journey or search intention. We know that people will need to travel to you for a localized service, offer or product and thus will likely look for directions to you. This is where Google Maps is a critical player. Over 1/3 of local searches end up with a click on a Google My Business.
Even if you are ranked #1 organically, people will click what they see first which will maybe be Google Ads and if not, the Google Maps. Because of this, it is highly critical your Google My Business and your Google Page is ranking in the top spots. Again though this points to understanding your customer and what they are looking for.
Now our SEO strategy will roll out into the implementation phase. If we continue on our previous example, we know that if we are a local business, people will search either for the service or the service and a location modifier. It's important then that we have a single page (home page or inner service page) that targets the specific focus area and the location.
Here we begin to explore what our competitors who are ranked in the top spots are doing and create a strategy built around the SEO they did. If they used keywords in these places or added X amount of words of content, the goal is we align our page as best, if not better, than how the current top spots on page 1 are doing.
After we do the On Page SEO, we begin to explore conversion optimization. Is our page best set up to give the searcher what they want? We're looking to make sure that any information that is relevant to having that searcher be satisfied with what they see and take the next action to procure something or move onto something else since they are satisfied is a good result for that person, a good result to Google and a good result for us. Whether it is an address, phone number, email, an ability to chat or drive to our Korean BBQ restaurant to buy our food, we are looking to quickly give people the best solution to the problem they have. I
While this is happening, we're making sure our Google Maps and Google My Business presence is relevant for what we are doing and have the maps integrated on our page so that people can check easily where the business is located so they can vet their distance concerns.
Now it's about closing the gap. If there are any ranking gaps, doing Off Page SEO or running ads to show good user behavior will boost rankings and get more leads. While this is happening, Google My Business optimization like adding local citations and adding good content on the Google My Business will help move up the rankings. As we begin to move up the rankings for both, we will want to see the uptick in business whether it is calls or sales or contact form submissions.
In this day and age, the majority of consumers go online to find and review healthcare companies. Whether you’re a healthcare practitioner, hospital, or medical supply company, having an online presence is crucial to sustainable growth. Utilizing SEO is one of the most effective ways to increase your site’s visibility, attract new patients or clients, and grow your healthcare company in a meaningful way.
Ready to learn how SEO can change your healthcare company? Get a FREE technical SEO audit.
We all know potential patients and clients lead busy lives and simply don’t have the time to scroll through multiple pages of search engine results. Consequently, if you want to consistently grow your patient or client roster, you must improve your organic search engine ranking. By boosting your ranking in the most popular search engines like Google, Yahoo, and Bing, you’ll be able to increase site traffic, strengthen your healthcare company’s authority, and bring in more revenue for your business. By implementing personalized SEO strategies, our team will work to improve your position on organic search results, thereby amplifying your healthcare company’s online presence and helping you achieve sustainable growth.
As a busy healthcare professional, we know the last thing you need is to worry about is keeping up with ever-changing SEO practices. That’s where JH SEO comes in. We’re here to ensure that your healthcare company’s website is equipped with the most up-to-date SEO features, thereby contributing to a higher search engine ranking and increased site traffic. Let us take care of the growth while you take care of your patients.
If you’re in the healthcare industry and want to grow your business, there’s no doubt that SEO can help. We partner with many different companies and practices within the healthcare industry, including:
Mental Health Professionals
Nutritionists and Dieticians
Urgent Care Centers
Home Health Agencies
Medical Supply Companies
We offer a range of SEO services, all of which are tailored to meet your company’s individual needs. All services are focused on improving your website’s conversion and performance, allowing it to consistently achieve high placement in organic search results with all major search engines.
Technical SEO services improve specific technical aspects of your healthcare company’s website, including mobile friendliness and URL structure, which are two top entities that search engines consider when creating rankings. Optimizing these features will improve your healthcare company’s ranking in organic search results on all major search engines.
On-Page SEO services seek to make your healthcare company’s website more user-friendly and relevant to the search query. This is done by optimizing visual content and HTML source code that makes your site more visually appealing to potential patients and clients while also improving your site’s ranking.
When it comes to achieving a high rank in major search engines, it’s important to consider off-page SEO factors such as link building and social media advertising. Since search engines only want to give users results that provide them with the most value, search engines consider these entities in algorithms used to rank sites. Having a strong off-page SEO strategy not only increases your healthcare company’s site ranking, but will also attract new patients and clients to your site from mentions on social media and blog post references.
Targeted content marketing helps establish your healthcare company as a trusted source of information for your patient or client base while also increasing your site’s ranking in organic searches. Our team will determine which keywords and phrases will be most effective in driving new patients and clients to your company’s site while also employing talented writers to create consistent, in-depth content that educates potential patients and clients while incorporating your target phrases and keywords into every piece.
Having a user-friendly website is just as important as the words on the page. Consequently, our team will work to ensure that your healthcare company’s website is easy to navigate, accessible to mobile-users, and optimized for search marketing. We’ll utilize the most up-to-date SEO practices so that all major search engines will be able to easily scan your site, index your content into their database, and rank your company’s site for your targeted keywords and phrases.
In this fast-paced world, potential patients and clients aren’t going to wait for a slow website to load. The speed of your website not only affects your customer’s experience but also can affect it’s search engine ranking. Google and other major search engines compare the loading speed of your site with your competitors and use that information to rank your site in organic searches. By utilizing a range of tools to audit the speed and responsiveness of your healthcare company’s website, our team can identify and remove any components that may be slowing your site down.
Our team is comprised of knowledgeable, dedicated professionals who are passionate about helping healthcare companies grow their businesses with SEO. In this ever-evolving digital age, we’re committed to providing your business with the most up-to-date healthcare SEO practices that allow your company to continuously attract new patients, gain authority in the healthcare market, and increase revenue for your practice.
If you’re looking to increase your healthcare company’s online visibility, boost your search engine ranking, and build your patient or client roster, JH SEO has the tools and talent to help your business achieve its goals. Our highly-qualified team of healthcare SEO experts is committed to utilizing our knowledge and expertise in order to ensure that your healthcare practice gets the best results possible.
Ready to grow your healthcare business? Reach out today for a free technical SEO audit.