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Long Beach SEO strategies must be custom designed plans for you and your specific business niche.
The competition here is as fierce as in Los Angeles and many businesses here are employing digital marketers both in house and hired to grow their digital footprint.
In Long Beach there are a variety of businesses, locations but most importantly search intentions, which makes no single solution or white label strategy applicable to everyone.
The ultimate goal of what we are doing is to establish tremendous relevancy for a specific keyword. How that relevancy is established and thought through is where our Los Angeles SEO strategies differentiate. It's when Google believes you are the most relevant resource for a specific entity and that entity is what people are searching for when YOU get more leads and actual conversions for your business.
The Search Engine Optimization initiative will start with understanding your business. What is the entity, the business, the value proposition you offer (services or products) and how will people purchase, rent or opt into what you are offering.
Then it is understanding how Google will identify with the search and identify with you as something relevant for the search when the SEO strategy unfolds.
For instance, if you own a Korean BBQ restaurant in Koreatown, create a website hyper focused around Koreatown (On Page SEO) and have a local business placement on maps (Google My Buisness) people are searching for "KBBQ" or "Korean BBQ Ktown" or "KBBQ Near Me" and click you, Google begins to learn; they (Google) understands that a searcher in Koreatown and is searching for "KBBQ", they want to find a local provider for KBBQ. Google establishes you as an entity for KBBQ and will want to show your website and your maps placement for this search. Additionally, these people can search using location modifiers specific to them like "Los Angeles", "Long Beach", "Hollywood" or "Pasadena" and click you and Google begins to learn "KBBQ" or "KBBQ" + a nearby location means they want to find you because they search and click you.
This is how, or the way people search and the way Google's AI interprets that search is hyper critical to understanding the psychology of both your customers, the machine learning of how Google thinks those people are looking for things becomes aligned and you rank.
To build on the KBBQ example, people search intention and journey can be different. IF someone Googles "KBBQ" or "Korean BBQ" they just want to find a Yelp or search via YELP as they will want to find a place that his highly reviewed. The search intention for both may be similar but the journey is different and the review and vetting process with it. However, after vetting, they end up clicking to your site or clicking on your maps and thus Yelp is important and can be an important signal to align you with a search for KBBQ.
So then Google My Business becomes another journey or search intention. Weknow that people will need to travel to you for a localized service, offer or product and thus will likely look for directions to you. This is where Google Maps is a critical player. Over 1/3 of local searches end up with a click on a Google My Business.
Even if you are ranked #1 organically, people will click what they see first which will maybe be Google Ads and if not, the Google Maps. Because of this, it is highly critical your Google My Business and your Google Page is ranking in the top spots. Again though this points to understanding your customer and what they are looking for.
Now our SEO strategy will roll out into the implementation phase. If we continue on our previous example, we know that if we are a local business, people will search either for the service or the service and a location modifier. It's important then that we have a single page (home page or inner service page) that targets the specific focus area and the location.
Here we begin to explore what our competitors who are ranked in the top spots are doing and create a strategy built around the SEO they did. If they used keywords in these places or added X amount of words of content, the goal is we align our page as best, if not better, than how the current top spots on page 1 are doing.
After we do the On Page SEO, we begin to explore conversion optimization. Is our page best set up to give the searcher what they want? We're looking to make sure that any information that is relevant to having that searcher be satisfied with what they see and take the next action to procure something or move onto something else since they are satisfied is a good result for that person, a good result to Google and a good result for us. Whether it is an address, phone number, email, an ability to chat or drive to our Korean BBQ restaurant to buy our food, we are looking to quickly give people the best solution to the problem they have. I
While this is happening, we're making sure our Google Maps and Google My Business presence is relevant for what we are doing and have the maps integrated on our page so that people can check easily where the business is located so they can vet their distance concerns.
Now it's about closing the gap. If there are any ranking gaps, doing Off Page SEO or running ads to show good user behavior will boost rankings and get more leads. While this is happening, Google My Business optimization like adding local citations and adding good content on the Google My Business will help move up the rankings. As we begin to move up the rankings for both, we will want to see the uptick in business whether it is calls or sales or contact form submissions.
In the digital age, online competition between companies can be fierce. Utilizing SEO is one of the most effective ways to increase your site’s visibility, generate new leads, and grow your online business in a meaningful way.
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A higher search engine ranking can boost traffic, increase your site’s authority, and help maximize revenue for your business. Long beach SEO personalized SEO services work to improve your position on organic search results in major search engines like Google, Bing, and Yahoo, allowing your business to consistently expand its online presence and attract new clients.
For start-ups, increasing online traffic means more opportunities to reach potential clients and investors. What’s more, having greater online exposure helps create a better business image, building trust and breeding loyalty with your customers. In the early stages of starting a company, investing in SEO services allows you to focus on perfecting your product instead of worrying about how to stand out amongst an endless sea of content rankings.
When it comes to growing a small or medium-sized business, word of mouth only gets you so far. In fact, if you’re looking to scale your business, one of the most effective ways to increase exposure and generate growth is through content marketing. By utilizing smart SEO practices, you’ll not only increase your site’s readability and visual appeal, but can promote your business using optimized content designed to boost your ranking, attract new customers, and increase your revenue.
Local businesses have unique needs when it comes to SEO. While face-to-face contact with customers is important, increasing your company’s visibility on the internet is just as vital. Using Long Beach SEO to increase your local ranking in both major and relevant niche directories means greater brand recognition, continual growth, and remaining competitive within your community.
The international market is ripe with opportunities for growth. For businesses that want to expand internationally, utilizing market-specific SEO tactics are key to making this transition successful. Since SEO campaigns that were effective in a business’s home country may not produce the same results in other markets, tailoring content and identifying localized keywords for each country you plan to target is crucial during the global expansion process.
For established, enterprise-level businesses, having a strong SEO platform is paramount to sustained success. With an ever-changing online landscape, your business needs the most up-to-date SEO practices to remain competitive. With our team’s knowledge of current SEO trends, we not only have the tools to consistently help your website and content rank in organic searches, but are also able to provide actionable reports for both in-house teams and stakeholders.
As more companies transition to doing business online, maintaining high placement in organic search results is crucial. Since e-commerce companies only interact with customers via the internet, Long Beach SEO experts will employ tactics such as keyword optimization, quality product reviews, and site usability testing to ensure your business stands out from the crowd.
We offer a range of SEO services, all of which are tailored to meet your company’s individual needs. All services are focused on improving your website’s conversion and performance, allowing it to consistently achieve high placement in organic search results with all major search engines.
Technical SEO lays the foundation for your site. Instead of focusing on content, this service optimizes specific technical aspects of your website, such as mobile friendliness and URL structure, that search engines use to create their rankings.
On-Page SEO focuses on visual content and HTML source code that make your site more user-friendly and relevant to the search query. This not only makes your site more visually appealing but helps increase your site’s ranking.
Search engines aim to give users results that provide them with the most value. To do this, search engines consider off-page SEO factors, such as social media advertising and link building, in their algorithms used to rank sites. A strong off-page SEO strategy will not only boost your site’s ranking in organic searches, but also drives traffic to your site via social media mentions and blog post references.
When it comes to SEO, whoever said “content is king” was right. Consistent, well-written content is crucial to boosting your site’s rank in organic searches. Once we’ve determined which keywords and phrases will be most effective for your specific business, the next step is to incorporate these keywords into high-quality content. At JH SEO, our writers work to create content that not only informs and educates your audience, but naturally integrates your target keywords into each piece.
The usability of your website is just as important as the words on the page. Easy navigation and accessibility draws customers in and entices them to spend more time on your site while also ensuring your site is optimized for search marketing. Structuring your site in a way that is SEO-friendly allows search engines to successfully scan your content, index it in their database, and give your site the ability to rank for specific target keywords.
The loading speed of your website not only affects customer experience, it has the power to affect your search engine ranking. Search engines such as Google compare the loading speed of sites against their competitors and use that information to rank sites in organic searches. By utilizing a variety of tools to audit the speed and responsiveness of your website, our team is able to recognize and eliminate any factors that may be slowing your site down.
Our team is composed of knowledgeable and dedicated individuals who are passionate about helping businesses achieve their goals with SEO. As SEO is an ever-changing landscape, we’re here to provide you with the most up-to-date and effective SEO practices so your business can continue to grow and remain competitive.
If you’re looking to expand your online presence, increase search engine rankings, and ultimately take your business to the next level, JH SEO can help. With our team’s expertise and passion for seeing businesses achieve their online marketing goals, we’re committed to utilizing our knowledge of SEO to get you the best results possible.Ready to learn how SEO can help your business? Contact us today for a free technical SEO audit.