Our strategies for Pasadena SEO roll outs are custom designed plans for you and your specific business. With a variety of businesses, locations and search intentions, no single solution or white label strategy can or should be applied to what you are trying to do. The ultimate goal of what we are doing is to get YOU more leads and conversions to your business, and to do that we first have to establish tremendous relevancy for a specific keyword. How that relevancy is established and thought through is where our Los Angeles SEO strategies differentiate
The Search Engine Optimization strategy will start with understanding your business. What is the value proposition you offer (services or products) and how will people purchase, rent or opt into what you are offering. Understanding first what you offer and how people search for what you offer is key. For instance, if you own a Korean BBQ restaurant in Koreatown, people are going to search for "KBBQ" or "Korean BBQ Ktown" or "KBBQ Near Me'; additionally, these people can search using location modifiers specific to them like "Pasadena", "Koreatown", "Hollywood" or "Los Angeles". How people search and the way they search is hyper critical to understanding the psychology of your customers, how they are looking for things and what exactly they are looking for to get connected to you and convert. To build on the KBBQ example, people will search likely with "KBBQ" or "Korean BBQ" first and then add a location modifier to make it relevant to where they are; they may also just want to find "KBBQ" and go right onto Yelp or search via YELP as they will want to find a place that his highly reviewed. The search intention for both may be similar but the journey is different and the review and vetting process with it.
We also know that people will need to travel to you for a localized service, offer or product and thus will likely look for directions to you. This is where Google Maps is a critical player. Over 1/3 of local searches end up with a click on a Google My Business. Even if you are ranked #1 organically, people will click what they see first which will maybe be Google Ads and if not, the Google Maps. Because of this, it is highly critical your Google My Business and your Google Page is ranking in the top spots. Again though this points to understanding your customer and what they are looking for.
Now our SEO strategy will roll out into the implementation phase. If we continue on our previous example, we know that if we are a local business, people will search either for the service or the service and a location modifier. It's important then that we have a single page (home page or inner service page) that targets the specific focus area and the location.
Here we begin to explore what our competitors who are ranked in the top spots are doing and create a strategy built around the SEO they did. If they used keywords in these places or added X amount of words of content, the goal is we align our page as best, if not better, than how the current top spots on page 1 are doing.
After we do the On Page SEO, we begin to explore conversion optimization. Is our page best set up to give the searcher what they want? We're looking to make sure that any information that is relevant to having that searcher be satisfied with what they see and take the next action to procure something or move onto something else since they are satisfied is a good result for that person, a good result to Google and a good result for us. Whether it is an address, phone number, email, an ability to chat or drive to our Korean BBQ restaurant to buy our food, we are looking to quickly give people the best solution to the problem they have. I
While this is happening, we're making sure our Google Maps and Google My Business presence is relevant for what we are doing and have the maps integrated on our page so that people can check easily where the business is located so they can vet their distance concerns.
Now it's about closing the gap. If there are any ranking gaps, doing Off Page SEO or running ads to show good user behavior will boost rankings and get more leads. While this is happening, Google My Business optimization like adding local citations and adding good content on the Google My Business will help move up the rankings. As we begin to move up the rankings for both, we will want to see the uptick in business whether it is calls or sales or contact form submissions.
Find out how to get qualified leads to your site and then convert those leads into business. Raising your company’s search engine ranking will help increase traffic, boost your website’s authority, and maximize revenue for your business. Our cutting edge, personalized SEO tactics work to increase your site’s position in popular search engines like Google, Yahoo, and Bing, allowing your company to expand its online presence and experience consistent growth.
While word of mouth used to be a viable growth tactic for small to medium-sized businesses, in this digital age, that’s no longer the case. These days, one of the most effective ways for companies to scale their business, maximize revenue, and boost growth is through digital content marketing. By implementing personalized SEO strategies, you’ll receive individualized content designed to improve your site’s readability, increase visual appeal, and expand your customer base.
We offer a multitude of SEO services, all of which are tailored to help your business meet its individual goals. Our services are designed to give you quantifiable results, improve your site’s conversion and performance, and help your company achieve high placement in organic search results with all major search engines.
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