My San Francisco SEO strategies must be custom designed plans for you and your specific business niche.
The competition here is as fierce as in New York and many businesses here are employing digital marketers both in house and hired to grow their digital footprint.
In Los Angeles there are a variety of businesses, locations but most importantly search intentions, which makes no single solution or white label strategy applicable to everyone.
The ultimate goal of what we are doing is to establish tremendous relevancy for a specific keyword. How that relevancy is established and thought through is where our Los Angeles SEO strategies differentiate. It's when Google believes you are the most relevant resource for a specific entity and that entity is what people are searching for when YOU get more leads and actual conversions for your business.
The Search Engine Optimization initiative will start with understanding your business. What is the entity, the business, the value proposition you offer (services or products) and how will people purchase, rent or opt into what you are offering.
Then it is understanding how Google will identify with the search and identify with you as something relevant for the search when the SEO strategy unfolds.
For instance, if you own a Korean BBQ restaurant in SF, create a website hyper focused around Koreatown (On Page SEO) and have a local business placement on maps (Google My Buisness) people are searching for "KBBQ" or "Korean BBQ Ktown" or "KBBQ Near Me" and click you, Google begins to learn; they (Google) understands that a searcher in Koreatown and is searching for "KBBQ", they want to find a local provider for KBBQ. Google establishes you as an entity for KBBQ and will want to show your website and your maps placement for this search. Additionally, these people can search using location modifiers specific to them like "San Francisco", "Mission", "Oakland" or "Financial District" and click you and Google begins to learn "KBBQ" or "KBBQ" + a nearby location means they want to find you because they search and click you.
This is how, or the way people search and the way Google's AI interprets that search is hyper critical to understanding the psychology of both your customers, the machine learning of how Google thinks those people are looking for things becomes aligned and you rank.
To build on the KBBQ example, people search intention and journey can be different. IF someone Googles "KBBQ" or "Korean BBQ" they just want to find a Yelp or search via YELP as they will want to find a place that his highly reviewed. The search intention for both may be similar but the journey is different and the review and vetting process with it. However, after vetting, they end up clicking to your site or clicking on your maps and thus Yelp is important and can be an important signal to align you with a search for KBBQ.
So then Google My Business becomes another journey or search intention. We know that people will need to travel to you for a localized service, offer or product and thus will likely look for directions to you. This is where Google Maps is a critical player. Over 1/3 of local searches end up with a click on a Google My Business.
Even if you are ranked #1 organically, people will click what they see first which will maybe be Google Ads and if not, the Google Maps. Because of this, it is highly critical your Google My Business and your Google Page is ranking in the top spots. Again though this points to understanding your customer and what they are looking for.
Now ourSEO strategy will roll out into the implementation phase. If we continue on our previous example, we know that if we are a local business, people will search either for the service or the service and a location modifier. It's important then that we have a single page (home page or inner service page) that targets the specific focus area and the location.
Here we begin to explore what our competitors who are ranked in the top spots are doing and create a strategy built around the SEO they did. If they used keywords in these places or added X amount of words of content, the goal is we align our page as best, if not better, than how the current top spots on page 1 are doing.
After we do the On Page SEO, we begin to explore conversion optimization. Is our page best set up to give the searcher what they want? We're looking to make sure that any information that is relevant to having that searcher be satisfied with what they see and take the next action to procure something or move onto something else since they are satisfied is a good result for that person, a good result to Google and a good result for us. Whether it is an address, phone number, email, an ability to chat or drive to our Korean BBQ restaurant to buy our food, we are looking to quickly give people the best solution to the problem they have. I
While this is happening, we're making sure our Google Maps and Google My Business presence is relevant for what we are doing and have the maps integrated on our page so that people can check easily where the business is located so they can vet their distance concerns.
Now it's about closing the gap. If there are any ranking gaps, doing Off Page SEO or running ads to show good user behavior will boost rankings and get more leads. While this is happening, Google My Business optimization like adding local citations and adding good content on the Google My Business will help move up the rankings. As we begin to move up the rankings for both, we will want to see the uptick in business whether it is calls or sales or contact form submissions.
A strong and informative online presence is more important than ever before for competing in the high-tech digital marketplace. The Internet is playing an ever-increasing role in how we research, select, and purchase the goods and services we want and need. As a result, it's getting more difficult to break from the crowd and driving traffic to a website now plays a much more significant role in attracting organic online users to your online presence. The most effective method for doing that is by implementing forward-thinking SEO strategies that place an emphasis on increasing your web traffic, improving the visibility of your business online, and drumming up more revenue through converting casual users into paying customers.
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