Here at JH SEO, my Austin SEO strategies are especially planned to be highly relevant for your specific target market.
First, the competition in Austin is high and a lot of businesses in the area are already partnering with SEOs and other digital markets to expand their online footprint systematically, taking the challenge to another level. That is to say that a white label strategy may not be enough.
Second, like every business, every keyword, target market, and location is absolutely unique and will vary in requirements for the SEO strategies to work. The amount of keyword usage and content including images and videos shown in a site will definitely differ based on the business’s location since Google will be assigning unique requirements for a particular keyword in a particular place. What should be used as content, service, and reputability for something like “Austin Electrician” will be much more competitive than something like “Electrician Austin, TX”.
At a macro level, our SEO strategy, is to make Google think and know that you are an entity that offers certain services or products in Austin (or whatever city or town you are in). Part of it is making Google believe that your business is the best option for that service or product. If we take a look at the Austin SEO Consultant ranking for JH SEO, the first step I took was to define and establish WHO I was, what I do and offer, and where I am on google via Google My Business. Through this, Google will be able to know I exist, I provide a service, and I am relevant for anyone in Austin who is looking for a reliable SEO service.
With Google My Business in consideration, we begin by getting a clear picture of your business, your location, and the products and/or services you offer, or also known as your value proposition. We also gather essential information like your competitive landscape and potential conversion points (how your target market will be able to avail or end up with what you are offering). This is how we strategize what we can do, including positioning ourselves in different ways, to make Google know who you are, what your business is, and why you are relevant.
Right now, we are in the process of ranking the keyword “Austin SEO Consultant”. While it ranking at the #5 spot already sounds good, our goal is to make it #1.
I chose this keyword after performing extensive keyword research and going over the possibly best options both in long term and short term basis (This site is 6 mos. old as of this day). I decided to focus on “Austin SEO Consultant” as it also has “Austin SEO” in the phrase. Our aim was to hit two keywords at once.
As you can see in the image, “Austin SEO” is getting huge searches. However, “Austin SEO Consultant” is the right keyword for someone with better search intention or someone who would be looking for my services.
After thorough keyword assessment, I proceed with having a software called CORA do an analysis on the top 100 pages focusing on it to check which factors or features are being taken into consideration for the keyword.
Aside from websites, the software CORA also looks into factors to know what correlative factors are identified with assisting someone toward getting a #1 keyword ranking.
The On Page SEO becomes very quantifiable and transparent, enabling very clear On Page updates like loading additional content, including images, and header tags, in order to be more accurate with the best ranking pages.
After careful analysis of the data generated by CORA, our Austin SEO strategy will proceed with checking the specific On Page SEO changes. Then, we index the website on GSC or Google Search Console to have Google know about the site’s new page. And then, I let it sit.
Here, we start to assess what other steps we can take to get our new page to rank for our website overall.
Part of Off Page SEO is to know how other websites talk about us and make sure they only talk about the good stuff. This is where the technique back-linking also comes into play.
Backlinks originated when founders of Google, Mr. Brinn and Mr. Page, were reading articles and both came up with a realization that most articles had citations at the end. This made them realize that merely citing someone (a website in the case of the present) for a particular something must mean the website or who is cited must be relevant to that something. This paved the way to the discovery of backlinks and the weight and value they can offer.
While getting backlinks is like a traditional way, such technique remains relevant to date. It has been proven that establishing and maintaining relationships with websites that share the same niche is beneficial to a website’s rankings. The mere thought of having people talk or write about your website or business and use the keyword “Austin SEO Consultant” can already go a long way.
Generally, other steps include preparing the supporting content pieces that I can use as an inner link to my main page. I can write about the topic “Qualities of a good Austin SEO Consultant” or “Reasons Why You Should Hire an Austin SEO Consultant”, or any topic that can make readers know what an Austin SEO Consultant can offer. Content like this can aid in establishing what our website or page is about. To have a solid content such as this will help me build page content and hierarchy.
This is generally my entire process but I also recommend running Adword or Facebook campaigns to gauge what traffic can do and how this can also be converted into sales. These user signals will also help enhance your level of relevance to Google if they respond.
If you want to improve or elevate your company’s online presence, boost your search engine ranking, and improve your revenue for your Austin business, give us a call and allow our team of highly qualified and seasoned professionals to take your company to the next level. Our commitment is to utilize our knowledge of the best SEO practices to realize such marketing goals.
Ready to learn how SEO can transform your business? Request a free technical SEO audit today.
If you are in the works of starting your business successfully, availing Austin SEO services will enable you to spend sufficient time focusing and improving your product or service instead of spending too much time trying to invite visitors to check out your business and visit your site. Our team is best at doing the legwork in enhancing your exposure and traffic online, consequently helping you build a better business image, reach a wider market, and focus on remaining a trust and loyalty-worthy business for your target market.
If your business is just starting up or it already is medium in size but you are in the process of scaling it, then an SEO strategy is highly necessary. At the core, the types of pages needed to trigger a boost in revenue must be determined. Also, the benefit of utilizing content marketing is so big but this can only be realized if a good Austin SEO strategy is implemented. This is where partnering with Austin SEO experts come in handy. We will be providing personalized content crafted to promote your business, enhance the exposure of your company, and invite new visitors who will eventually avail your product or service.
For local businesses, enhancing the online presence of your business is just as vital as the face-to-face transactions you have with your physical customers. By utilizing Smart SEO practices, your ranking in major search engines like Google will be boosted and your presence will be established in appropriate niche directories. This will help your business experience greater brand recognition, growing and staying on top of a healthy competition.
Before the digital age, going global is mostly impossible for a business. Nowadays, it is just as easy as hiring a good SEO team like ours. If your company aims to expand globally, we will employ market-specific SEO strategies to make this successful. SEO strategies that yield favorable results in a company’s local market aren’t always as successful globally. Thus, our team will ensure tailored content and localized keywords so your business can both benefit locally and internationally.
For enterprise-level entities who have a strong brand and customer base, it is crucial to keep the website relevant with an established SEO platform to ensure a long-lasting success. If you want your business to stay competitive in your field, your website should always be using the latest SEO practices. Our Austin SEO team is dedicated to employing the best and up-to-date techniques throughout the continuously evolving SEO trends. This allowed us to boost a website’s ranking consistently in almost all popular search engines. Also, we are a full-service SEO company that can give reports and guide your in-house SEO teams and company stakeholders.
Nowadays, e-commerce companies are everywhere. With a huge market, it is exponentially hard to achieve and maintain a high rank in organic searches. Fortunately, our teams are experts at pulling it off. Our Austin SEO knowledgeable team members can aid in obtaining and maintaining high ranking for your website by continuously optimizing the right keywords, encouraging good product reviews, and doing site usability testing consistently.
Whereas content marketing focuses on content, technical SEO focuses more on optimizing particular technical areas of your website. This includes ensuring that your website is mobile-friendly, especially now that we are in a digital age where everyone is connecting on the web via their smartphones. Moreover, technical SEO covers ensuring a good URL structure. Mobile-friendliness and URL structuring are two great aspects that search engines look into when formulizing their rankings, so definitely our SEO campaign will start with technical SEO.
On-page SEO services aim to make your website consistently user-friendly and relevant to the queries your target market keys in on search engines. We do this by optimizing HTML source code and visual content that will not only make your website visually appealing but will also contribute a boost to your website’s rank in organic searches.
It is in major search engines where competition is so tight. If you want your business to keep up with the competition, your goal should be to rank on top of these engines. That is where our Off-Page SEO services will significantly come in handy. Our off-page SEO covers link building and social media advertising.
At the core, search engines are straightforward in returning only results with the most value concerning what their users search for. Search engines take these entities into consideration in forming their algorithms to rank sites. Hence, with a solid off-page SEO technique, e.g. mentions on social media and blog post references that invite new users, you can be sure that your website’s ranking will improve.
In ensuring your website’s user-friendliness, note that your every webpage’s content also significantly matters. To have a website that is easy to access and navigate not only improves your traffic but will also optimize your website for search marketing.
Our Web Development services are performed using the best SEO and database management practices. Our team will continuously be on the look-out for ensuring that your site remains user-friendly and that every query is answered quickly.
We are now in this age where everything is desired to be fast-paced. Most of the customers already find waiting as a very inconvenient thing to do, and the same applies to internet surfing. Thus, a slow loading speed will hurt your website’s ranking really bad.
Google and other major search engines look into websites’ loading speed and compare them with each other in doing the ranking. Here at JH SEO, we very well know that. Our SEO team will utilize a range of tools to audit the responsiveness and speed of your website and get rid of the components that could have been slowing it.
The saying, “content is king”, is very relevant when it comes to SEO. Your content plays a crucial factor in improving your rank in organic searches. It has to be consistent and in-depth. Here at JH SEO, we make sure that your content remains relevant and of high quality. Besides determining the right keywords and phrases that will effectively drive traffic to your website, we also work with a team of writers who produce content that educates and informs your user-base while incorporating your personalized target keywords with a natural tone.
Jimmy Huh and team service many areas with their SEO, digital marketing Los Angeles strategies and website design with SEO prebuilt in. For specific areas and how he can help locations, please check out his pages for