Our strategies for New York SEO strategies must be custom designed plans for you and your specific business niche.
The competition here is as fierce as in Los Angeles and many businesses here are employing digital marketers both in house and hired to grow their digital footprint.
In New York there are a variety of businesses, locations but most importantly search intentions, which makes no single solution or white label strategy applicable to everyone.
The Search Engine Optimization initiative will start with understanding your business. What is the entity, the business, the value proposition you offer (services or products) and how will people purchase, rent or opt into what you are offering.
Then it is understanding how Google will identify with the search and identify with you as something relevant for the search when the SEO strategy unfolds.
For instance, if you own a hotdog stand in Queens, people are going to search for "Hot Dog" or "Hot Dog Stand" or "Hog Dog Place Near Me'; additionally, these people can search for "hot dog Queens" or "Queens Hot dog" or "Queens NY Hot Dog Stand".
How your customers are searching is the keyword focus for the specific site you want to show up in Google. If people are searching "Hot Dog Queens", we will come up with a strategy during the implementation phase of updating or creating a new page that specifically targets the keyword.
We also know that people will need to travel to you for a service like this so they will likely look for directions to you. This is where Google Maps is a critical player. Over 1/3 of local searches end up with a click on a Google My Business.
Even if you are ranked #1 organically, people will click what they see first which will maybe be Google Ads and if not, the Google Maps. Because of this, it is highly critical your Google My Business and your Google Page is ranking in the top spots
Now our SEO strategy will roll out into the implementation phase. If we continue on our previous example, we know that if we are a local business, people will search either for the service or the service and a location modifier. It's important then that we have a single page (home page or inner service page) that targets the specific focus area and the location.
Here we begin to explore what our competitors who are ranked in the top spots are doing and create a strategy built around the SEO they did. If they used keywords in these places or added X amount of words of content, the goal is we align our page as best, if not better, than how the current top spots on page 1 are doing.
After we do the On Page SEO, we begin to explore conversion optimization. Is our page best set up to give the searcher what they want? We're looking to make sure that any information that is relevant to having that searcher be satisfied with what they see and take the next action to procure something or move onto something else since they are satisfied is a good result for that person, a good result to Google and a good result for us. Whether it is an address, phone number, email, an ability to chat or drive to our Hot Dog stand to buy a hot dog, we are looking to quickly give people the best solution to the problem they have. I
While this is happening, we're making sure our Google Maps and Google My Business presence is relevant for what we are doing and have the maps integrated on our page so that people can check easily where the business is located so they can vet their distance concerns.
Now it's about closing the gap. If there are any ranking gaps, doing Off Page SEO or running ads to show good user behavior will boost rankings and get more leads. While this is happening, Google My Business optimization like adding local citations and adding good content on the Google My Business will help move up the rankings. As we begin to move up the rankings for both, we will want to see the uptick in business whether it is calls or sales or contact form submissions.
In this digital age, every business needs an online presence. The struggle is, however, ever-expanding options for customers means competition to attract organic visitors to your company’s website can be brutal. By utilizing effective, up-to-date SEO strategies, you can efficiently increase your site’s visibility, generate new leads, and create growth that helps your online business expand in a meaningful way.
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We offer a multitude of SEO services, all of which are tailored to help your business meet its individual goals. Our services are designed to give you quantifiable results, improve your site’s conversion and performance, and help your company achieve high placement in organic search results with all major search engines.
Technical SEO services aim to optimize specific technical aspects of your company’s website, such as URL structure and mobile friendliness, which are two leading factors that search engines use while establishing site rankings.
Our team utilizes on-page SEO tactics to improve your site’s visual content and HTML source code. These practices make your site more user-friendly and relevant to the search query, which not only increases your site’s visual appeal but also helps boost your site’s ranking.
Search engines want to give users results that provide them with the most value. Consequently, in their algorithms used to rank sites, search engines seriously consider off-page SEO factors like link building and social media advertising. Having a strong off-page SEO strategy will not only increases your site’s rank in organic searches, but will also drive traffic to your company’s site from blog post references and mentions on social media.
While working to boost your website’s ranking, having a user-friendly site is just as important as the words on the page. Not only does easy navigation draw customers in and encourage them to spend time on your site, but it also allows search engines to easily scan your content, index it in their database, and rank your company’s site for specific target keywords.
In our fast-paced society, users aren’t willing to wait for a slow website to load. What’s more, in addition to affecting customer experience, the loading speed of your company’s website can also affect it’s ranking. Google and other major search engines compare the loading speed of sites with their competitors and use that information to rank sites in organic searches. By employing a range of tools to audit the speed and responsiveness of your website, our team can identify and remove any components that may be slowing your site down.
When it comes to SEO, the phrase “content is king” is absolutely correct. Consistently adding well-written, in-depth content pieces to your site is imperative to improving your website’s rank in organic searches. JH SEO will identify keywords and phrases that are determined to be most effective for your specific business and then incorporate those keywords into high-quality content. Our talented team of writers work to create content that not only informs and educates your viewers, but naturally integrates your personalized target keywords and phrases into every piece.
Our New York team is comprised of passionate, knowledgeable professionals who are dedicated to helping companies achieve their digital marketing goals with SEO. As SEO is an ever-evolving landscape, we’re here to provide your company with cutting edge, effective SEO tactics that allow your business to experience consistent growth and stay competitive in this ultra-competitive digital market.