My Kansas City SEO strategies are custom created plans that are highly relevant for your specific niche.
First, the competition in Kansas City is strong and many businesses in Kansas City are hiring SEOs or other digital marketers to systematically to grow their digital footprint. What this means is no easy, run of the mill or white label strategy will just magically work.
Second, every niche, keyword, business or location is hyper unique and will require different things to have a successful campaign come to fruition.
The amount of content, keyword usage, videos, images or whatever is implemented in a site will vary based on location as Google will assign certain requirements for a specific keyword in a specific place.
What you must provide in content, service and reputability for something like "Kansas City Plumber" will be much more competitive than something like "Plumber Kansas City, MO".
The SEO strategy, at a macro level, is having Google know and think you are a something in Kansas City (or whatever city you are in). What is that something and why would Google believe you are the best option for that something?
If we look at the Kansas City SEO Consultant ranking for myself, one of the first things I did was establish WHO I was, what I do and where I am to Google via Google My Business. By doing this, Google knows I exist, provide a service and am highly relevant for anyone in Kansas City or near Koreatown.
Taking something like Google My Business in mind, we start with understanding your business, the location, the value proposition you offer (services or products), the competitive landscape and the conversion points (how will people purchase, rent or opt into what you are offering). This is how we formulate WHAT we can do to position ourselves in different ways to get Google to understand what you are and who you service and why we are relevant.
Let's use this keyword which I am in the process of ranking. You can see it's at #5 right now with the goal of being #1.
I selected this keyword after doing some keyword research and reviewing what were the best options in short term and long term (I started this site about 6 months ago). I decided to target "Kansas City SEO Consultant" as it included "Kansas City SEO" so I could hit two keywords at once.
You can see in the image that "Kansas City SEO" gets more searches but "Kansas City SEO Consultant" for me had a better search intention for someone who would want my services. KD is keyword difficulty which is 0 - 100 with higher being more difficult.
After assessing the keyword, I personally use a software called CORA to do an analysis on the top 100 pages and see what features or factors are being considered for the keyword.
CORA reviews not only websites but tracks 880 factors on sites to see what correlative factors are determined with helping someone get a top keyword ranking.
The On Page SEO becomes very transparent and quantifiable, allowing very clear On Page updates like adding content or images or header tags with keywords to be more on target with the top ranking pages.
Now our Kansas City SEO strategy will roll out with going line item by line item to make the On Page SEO changes. After doing the roll out, I index the site in Google Search Console (GSC) to let Google know about my new page and I let it sit.
Here we begin to explore what else we can do to get our page ranking for our page.
Now it's about closing the gap. If there are any ranking gaps, doing Off Page SEO or running ads to show good user behavior will boost rankings and get more leads. While this is happening, Google My Business optimization like adding local citations and adding good content on the Google My Business will help move up the rankings. As we begin to move up the rankings for both, we will want to see the uptick in business whether it is calls or sales or contact form submissions.
After we do the On Page SEO, we begin to explore conversion optimization. Is our page best set up to give the searcher what they want? We're looking to make sure that any information that is relevant to having that searcher be satisfied with what they see and take the next action to procure something or move onto something else since they are satisfied is a good result for that person, a good result to Google and a good result for us. Whether it is an address, phone number, email, an ability to chat or drive to our Hot Dog stand to buy a hot dog, we are looking to quickly give people the best solution to the problem they have.
After the On Page SEO, we explore Off Page SEO or where other websites write about you. Backlinks are the oldest ranking factor and originated when Google founders Page and Brinn were reading articles and noticed the always had citations at the end. They deduced if someone is citing someone for something, they must be relevant for that topic or content piece. Thus were born the value and weight on backlinks.
While archaic, getting backlinks is still relevant in 2019 and something you must do. Establishing relationships with websites and contacting website owners relevant to your niche via linkedin or direct email is the process to do it. While tedious, just getting a handful of people to write about you and use the keyword "Kansas City SEO Consultant" or insert your keyword when referencing you with a link back to your page can make a tremendous difference.
Typically after I will write supporting content pieces that innerlink to my main page. Things like "Why use a Kansas City SEO Consultant" or "What to look for in a Kansas City SEO Consultant" or whatever people are searching. Content like this helps establish what your page or website is about and having silo'd content like this helps establish page content and hierarchy.
This is typically my overall process. I usually also recommend running some Facebook or Adwords campaigns to see what traffic does and how you convert. These user signals can also help boost your relevancy to Google if they take good actions.
If you’re working to get a business off the ground, investing in our Kansas City SEO services will allow you to spend time perfecting your product instead of desperately trying to attract visitors to your site. Let us do the leg work to increase your online traffic and exposure, which in turn, will help you build a better business image, reach more potential customers and investors, and build trust and loyalty with your ideal client base.
If you’re a small or medium-sized company looking to scale your business, an SEO Strategy is a must. Whether it is understanding what type of pages to create boost revenue and increase growth or understanding how to utilize content marketing, a strong Kansas City SEO strategy must be implemented. By partnering with Kansas City SEO experts, you’ll receive personalized content designed to promote your business, increase your company’s exposure, and attract new visitors who convert.
For enterprise-level businesses who have an established brand and customer base, keeping your site relevant with a strong SEO platform is crucial to long-lasting success. What’s more, to remain competitive in your field, your company’s site should always be utilizing the most up-to-date SEO practices. Kansas City SEO team is dedicated to remaining knowledgeable of current and changing SEO trends, allowing us to consistently boost your website’s ranking in the most popular search engines. What’s more, as we are a full-service SEO company, we’re also able to supply your business with actionable reports for in-house teams and company stakeholders.
We are proud to work with many Kansas City based business and have been able to offer a variety of Kansas City SEO services, and strategies all of which are customized to help your company meet its individual goals. All services are designed to give you quantifiable results, with a focus on improving your website’s performance and conversion rates which, in turn, allows you to maintain a high ranking in organic search results with all major search engines.
As opposed to focusing on content, technical SEO services optimize specific technical aspects of your website, including mobile friendliness and URL structure, which are two top entities that search engines consider when creating their rankings.
On-Page SEO services seek to make your company’s website more user-friendly and relevant to the search query. This is done by optimizing visual content and HTML source code that not only make your site more visually appealing to users but also help boost your site’s ranking in organic searches.
When it comes to achieving a high rank in major search engines, it’s important to consider off-page SEO factors such as social media advertising and link building. Since search engines only want to give users results that provide them with the most value, search engines consider these entities in algorithms used to rank sites. Having a solid off-page SEO strategy not only increases your site’s rank, but will also attract new users to your site from blog post references and mentions on social media.
You’ve most likely heard the phrase “content is king”, and when it comes to SEO, that’s exactly right. Having consistent, in-depth content on your site is essential to increasing your ranking in organic searches. JH SEO will not only determine which phrases and keywords will be most effective in driving traffic to your specific site but also work with a team of writers who create content that educates your user-base while naturally incorporating your personalized target keywords into each piece.
Having a user-friendly website is just as important as the words on the page. Making sure your website is easy to navigate and accessible to users will not only increase traffic but will also optimize your site for search marketing. By employing SEO best practices, search engines will be able to easily scan your site, index your content into their database, and rank your site for specific target keywords.
In our fast-paced society, customers aren’t willing to wait for a slow website to load. In addition to affecting customer experience, however, the loading speed of your site can also affect your search engine ranking. Major search engines, like Google, measure the loading speed of sites and compare that data with their competitors in order to rank sites in organic searches. Our SEO team will use a variety of tools to audit the speed and responsiveness of your company’s site and then remove any components that may be slowing your site down.