My digital marketing and SEO campaign journey started on Upwork.com which served as my ultimate platform in catering to various clients’ SEO needs covering blog posts, link building, SEO keyword research, web development and design works, and a lot more.
One of the first SEO campaigns I was called to do was to improve, if not maintain, the rank of a top VR content company using their money keyword. The keyword by the way still ranks #1 up to this day and continues to generate more than 3 million searches on a monthly basis.
Up to this day, most of the leads that I get are still from Upwork. With that, I owe it a lot for helping me become a seasoned, top SEO, as I ranked both local SEO campaigns like “Daycare Cambridge” to national keyword rankings like “Sell Gift Cards”, to international campaigns like “Chiropractor” in Singapore.
My SEO campaigns basically start with a thorough discussion with my clients. There, I would be explaining what SEO or Search Engine Optimization means and the very purpose of why we will be doing it.
Search Engine Optimization (SEO) is the process of improving the quality and increasing the quantity of traffic a website receives ultimately by improving the visibility of a web page or the entire website to potential users of an internet search engine, e.g. Google, Yahoo, Bing. SEO refers to the enhancement of unpaid organic or natural results. It does not, however, cover, direct traffic/visitors and paid placements.
After the brief SEO introduction phase, I would then itemize the significance of an SEO campaign as one of the pillars of their digital marketing techniques.In fact, Google recognizes this and is even vocal in advising entrepreneurs to look for one to do effective SEO campaigns for their businesses.
Whereas content marketing focuses on content, technical SEO focuses more on optimizing particular technical areas of your website. This includes ensuring that your website is mobile-friendly, especially now that we are in a digital age where everyone is connecting on the web via their smartphones. Moreover, technical SEO covers ensuring a good URL structure. Mobile-friendliness and URL structuring are two great aspects that search engines look into when formulizing their rankings, so definitely our SEO campaign will start with technical SEO.
On-page SEO services aim to make your website consistently user-friendly and relevant to the queries your target market keys in on search engines. We do this by optimizing HTML source code and visual content that will not only make your website visually appealing but will also contribute a boost to your website’s rank in organic searches.
It is in major search engines where competition is so tight. If you want your business to keep up with the competition, your goal should be to rank on top of these engines. That is where our Off-Page SEO services will significantly come in handy. Our off-page SEO covers link building and social media advertising.
At the core, search engines are straightforward in returning only results with the most value concerning what their users search for. Search engines take these entities into consideration in forming their algorithms to rank sites. Hence, with a solid off-page SEO technique, e.g. mentions on social media and blog post references that invite new users, you can be sure that your website’s ranking will improve.
In ensuring your website’s user-friendliness, note that your every webpage’s content also significantly matters. To have a website that is easy to access and navigate not only improves your traffic but will also optimize your website for search marketing.
Our Web Development services are performed using the best SEO and database management practices. Our team will continuously be on the look-out for ensuring that your site remains user-friendly and that every query is answered quickly.
We are now in this age where everything is desired to be fast-paced. Most of the customers already find waiting as a very inconvenient thing to do, and the same applies to internet surfing. Thus, a slow loading speed will hurt your website’s ranking really bad.
Google and other major search engines look into websites’ loading speed and compare them with each other in doing the ranking. Here at JH SEO, we very well know that. Our SEO team will utilize a range of tools to audit the responsiveness and speed of your website and get rid of the components that could have been slowing it.
The saying, “content is king”, is very relevant when it comes to SEO. Your content plays a crucial factor in improving your rank in organic searches. It has to be consistent and in-depth. Here at JH SEO, we make sure that your content remains relevant and of high quality. Besides determining the right keywords and phrases that will effectively drive traffic to your website, we also work with a team of writers who produce content that educates and informs your user-base while incorporating your personalized target keywords with a natural tone.
Our JH SEO strategy is custom created and tailored to your particular needs and niche.
Why
First, Los Angeles competition is very right and a lot of businesses in Los Angeles are hiring other digital marketers or SEO teams to improve their digital footprint systematically. What this means is no easy; a run of the mill or white label strategy will just magically work.
Second, every business, keyword, niche, or location is very unique and will require different strategies towards a successful campaign. The amount of keyword usage, content, images, videos, or whatever is implemented in a website will not always suffice as Google has different requirements for a particular keyword in a particular place. For instance, the content you will need to produce to promote reputability and service and rank “Los Angeles Plumber” will be a lot more competitive than promoting “Plumber Arcadia, CA”.
At a macro level, our SEO strategy intends to tell Google that you are a relevant something for a particular product or service in Los Angeles or in another place you seek to be promoted in. However, Google will always look for something that proves why your business is worth checking out.
For instance, if we look at the ranking of the keyword “Los Angeles SEO Consultant”, one of the first things I did was to inform Google WHO I was, what I do, and where I am via Google My Business. With a successful campaign, I was able to tell Google that I exist, that I provide a service, and that I am very relevant for anyone looking for the type of services I provide in Los Angeles or near Koreatown.
Considering the purpose of Google My Business, we begin the SEO campaign by thoroughly understanding your business, your location, the services and/or products you offer, the competitive landscape, and the conversion points, a.k.a. how people will be able to avail or choose what you are offering. From here, we formulate what our team can do to position ourselves in ways necessary to get Google to understand what your business is, who you serve it for, and why you are relevant.
Take, for, instance, this keyword that we are currently trying to rank. Currently, it is at #5. Our goal is to make it #1.
Among the keywords ideal for the ranking, I selected this after going through keyword research and thoroughly reviewing the best options, both short term, and long term. Considering our website was put up 6 months ago, I decided to focus on “Los Angeles SEO Consultant” and included “Los Angeles SEO”, thereby hitting two keywords at once.
After keyword assessment, I used a software called CORA to perform an analysis on the top 100 webpages. This is to check what factors or features are being considered for the keyword. The software has been very helpful not just in reviewing websites but also in tracking factors on sites to determine what correlative factors are identified with helping someone get a leading keyword ranking.
The On-Page SEO becomes very quantifiable and transparent, enabling clear On-Page updates like adding images, content, or header tags with keywords to be more on target with the top-ranking pages.
Now, our Los Angeles SEO campaign will roll out with going line item by line item to take the On-Page SEO changes in effect. After the rollout phase, we proceed by indexing the site on Google Search Console (GSC) to inform Google about my new page and I let it sit. In this phase, we start to see what else we can do to get our page to rank for our page.
Now, it is about closing the gap.
One of the things that Off-Page SEO takes care of is running advertisements and optimizing Google My Business with an aim to get more leads and better rankings. As we start to improve the rankings for both, we look forward to seeing the uptick in business whether it is in the form of sales, calls, or contact form submissions.
After the On-Page SEO, we start to explore to optimize conversion rates. We check by testing whether a potential searcher will be satisfied once he or she visits the page and looks for answers. Our goal is to ensure that the information our website returns is relevant to what the searcher is looking for and potentially convert that lead into sales.
Whether it is a phone number, an address, or an ability to talk to a representative on ways to avail the product or service, we provide ways to quickly provide solutions to the visitors.
After the On Page SEO, we explore Off Page SEO or where other websites write about you. Backlinks are the oldest ranking factor and originated when Google founders Page and Brinn were reading articles and noticed the always had citations at the end. They deduced if someone is citing someone for something, they must be relevant for that topic or content piece. Thus were born the value and weight on backlinks.
While archaic, getting backlinks is still relevant in 2019 and something you must do. Establishing relationships with websites and contacting website owners relevant to your niche via linkedin or direct email is the process to do it. While tedious, just getting a handful of people to write about you and use the keyword "Los Angeles SEO Consultant" or insert your keyword when referencing you with a link back to your page can make a tremendous difference.
This is typically my overall process. I usually also recommend running some Facebook or Adwords campaigns to see what traffic does and how you convert. These user signals can also help boost your relevancy to Google if they take good actions.
Typically after I will write supporting content pieces that innerlink to my main page. Things like "Why use a Los Angeles SEO" or "What to look for in a SEO agency" or whatever people are searching. Content like this helps establish what your page or website is about and having silo'd content like this helps establish page content and hierarchy.
If you’re looking to grow your company’s online presence, improve your search engine ranking, and boost revenue for your LA business, work with me to help take your company to the next level. Our highly-qualified team is committed to utilizing our knowledge of the most up-to-date SEO practices in order to help your company achieve its online marketing goals.
Ready to learn how SEO can transform your business? Request a free technical SEO audit today.
We are proud to work with many Los Angeles based business and have been able to offer a variety of Los Angeles SEO services, and strategies all of which are customized to help your company meet its individual goals. All services are designed to give you quantifiable results, with a focus on improving your website’s performance and conversion rates which, in turn, allows you to maintain a high ranking in organic search results with all major search engines.
By investing in your site’s SEO (Search Engine Optimization), you increase your online visibility greatly. Quality SEO services allow you to climb the ranks of internet browsers such as Google by letting them correlate your business to relevant searches. As you start to climb web rankings, your site traffic and conversion will increase.
Contact us for a free SEO audit, where we can discuss pricing and customized strategies that will fit your vision and budget. Our tailored SEO strategies are affordable and effective, giving clients maximum value throughout our partnership.
Based on your current rankings, it could take up to a year to see a dramatic web traffic increase. Despite this, many clients can see the effects after their first 1-2 months. Schedule a consultation and discuss your timeline.
On-Page SEO services are aimed to make your business site more user-friendly and relevant to search engine queries. We start our on-page services by enhancing visual content and HTML source code, not only making your website more visually appealing to users but also helping to boost your site’s ranking in organic searches.
Social media advertisement and quality link building are essential components of any off-page SEO campaign. Since search engines only want to give users results that provide them with the most value, search engines consider these entities in algorithms used to rank sites. Having a steadfast off-page SEO approach will amplify your site’s rank while attracting new users to your site from blog post references and mentions on social media.
Broken links, also known as 404 errors, can negatively impact a user's experience, quickly deterring them from trying to visit your website. Aside from the traffic missed, these broken links are worthless to search engines, which makes them a waste to your site.
Local SEO is focused on making your business relevant to consumers in your area. By developing your local visibility and making your web profiles more attractive to potential customers, we can amplify your storefront traffic.
To improve your rankings, verify that your site is quick, mobile-friendly, and accessible. Slow speeds and lack of accessibility will discourage possible customers from viewing your site. Backlinks, Optimized content, and authority are other vital factors in improving your google searchability.
Frequently asked question pages (FAQs) are a valuable method of increasing internal link-building, and also give dimension to your website. Spreading FAQs throughout your site will increase your presence as well as help you to generate strong internal links.
There are plenty of methods used by SEO consultants to increase a business's exposure. To learn more about how we effectively increase web traffic, book a free SEO strategy session and find out the best ways to drive traffic to your site through SEO.
While there are tools designed to analyze different factors and rankings, the results of SEO should be visible through an increase in traffic to your site. A well-designed SEO strategy will improve your position on search engines while generating more website traffic.
Backlinks are created when another site links back to one of your pages. These backlinks grant validity to your content, improving your rankings. While there are various techniques for addressing link building, an exceptional way to start is by producing helpful, organic content that other sites will want to distribute.
Each situation will require a varying amount of backlinks to rank your business. Less popular keywords may be relatively easy to rank for, however, if you are in a competitive business area it could take thousands of links to be relevant.
We are proud to work with many Los Angeles based business and have been able to offer a variety of Los Angeles SEO services, and strategies all of which are customized to help your company meet its individual goals. All services are designed to give you quantifiable results, with a focus on improving your website’s performance and conversion rates which, in turn, allows you to maintain a high ranking in organic search results with all major search engines.
Jimmy Huh and team service many areas with their SEO, digital marketing Los Angeles strategies and website design with SEO prebuilt in. For specific areas and how he can help locations, please check out his pages for